Will Web3 change the Era of Marketing and Communication ?

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By Degen Lipsa

No matter where you are in the world, Web3 provides access to new channels for communication. It represents a progression in a time when social interaction styles are changing rapidly. People have been communicating via technology through radio, film, television, and the internet ever since the telephone made it feasible for two people who weren’t in the same room to speak to one another. New marketing strategies have emerged to support every advancement.Web3 is currently the newest fad in marketing.

With the advent of new technologies, Web2 has transformed into Web3. In the coming years we’ll experience an increase in the number of Web3 platforms that the Web2 user base will adopt entirely or in part.The goal of Web 3.0 is to enable the development of apps and commercial solutions that are more advanced, user-friendly, networked, and transparent.Businesses must prioritise customer experience, visibility, and responsibility in order to succeed in this new climate.

Web3 includes a vast array of features, including the capacity to transport users to the metaverse, a virtual reality setting with digital performances and virtual shopping, and functions as a virtual playground for gaming and socialising with friends and coworkers.
The majority of marketing dollars are already allocated to digital advertising, and as Web3 develops further, we can anticipate that future marketers will actively hunt for creative ways to maximize its potential.

Web3 will not only enable new immersive experiences and pave way to more decentralised brands but also enable community building.Web3 will possibly invent more marketing methods that anyone could have imagined.This is by no means an exhaustive list. It’s just a way of showing that quick-witted people and creative thinkers will benefit the most as technology advances.

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